In the new hybrid-working world, next-generation workplaces will become hubs of enrichment and measurable productivity. Supported by a suite of integrated technologies – including an online communications platform – owners can create vibrant communities that transcend place. A good communications strategy has the power to inform, entertain and inspire users, whether they are working from home or in-office.

At Equiem, we think of good communication as a facet of traditional customer service. If it is true that first-rate customer service forms long-lasting relationships – and if it is also true, as Dror Poleg suggests, that offices are destined to become consumer products, centred on the desires of the individual – then a good communications strategy is a vital quotient in transforming a commercial real estate asset into a brand from which the tenants of tomorrow will want to buy.

“You have to adapt your product to a very specific type of customer, and go all-in on them”, Poleg says. “The people at the top will be those that have a brand, that have their own distribution, that resonate with their customers, that have some sort of relationships that mean something.”

Content, when coupled with a tenant experience platform, emulates and extends the human element already present in your building. Every post, every event, and every engagement initiative is an opportunity to build a differentiated brand. Home-working may be convenient, and it may be efficient – but the transformed office HQ can stake its own claim as a key destination for hybrid workers.

Commercial real estate owners are still working through the issues caused by COVID-19. When you have to contend with lease forfeitures, shifting cap rates, rent relief requests, and other logistical problems, it can be hard to prioritise technological innovation. 

This reality is echoed by Deloitte in its 2021 Commercial Real Estate Outlook. Owners know that “digital transformation and tenant experience are a business imperative”, but “less than 50% of respondents consider digital tenant experience a core competency of their organization”.

In early 2020, many owners struggled to communicate with their tenants. Most sent sporadic check-in emails to tenant representatives, and stopped there. Tenant representatives, busy as they were with the migration to the remote working environment, did not engage adequately with these messages. The silent chasm between owner and tenant rapidly grew.

As a result, tenant experience platforms exploded in popularity. Users were just as eager to adopt the solutions owners provided. Our own Remote initiative effected a 60% increase in content readership from March to June of 2020.

Later that year, our Global Office Tenant Report asked tenants about how their landlords could best support their return to work. Unsurprisingly, the top five responses all concern content and communication capabilities.

When asked, ‘How could your community platform best support your return to the building’, respondents said:

It’s not all about hardline updates and emergency memos, however. When asked, ‘What type of content is currently most valuable to you on your community platform’, respondents said:

  • COVID-19 updates about my building (38%)

  • Competitions (14%)

  • Good news stories (14%)

  • Remote-working tips and content (14%)

  • Virtual wellness events (10%)

  • Virtual social and community events (10%)

There you have it: A good, engaging communications strategy comprises content of all types and themes. Without a tenant experience platform, and a diverse offering of content and engagement touch points, you struggle against the forces of isolation. 

Tenant users want to interact with you; they want a reason to remain engaged. If properly nurtured, they will become brand advocates. They vote with readership and interactions, and in the new world, it is their vote which matters most.

1. Streamline your communication processes, from start to finish
This benefit is perhaps the most obvious, but it is also the most fundamental. Without even a haphazard communications plan, you have no consistency and no certainty. The questions of basic outreach become difficult to answer:

Perhaps you operate with an ad hoc model – that is, you send the odd email to your tenant representative database when you find a free moment; or can corral a marketing coordinator to do so; or when a critical building update must be relaid. This is an understandable method of operation. And in the old world, it may have sufficed. 

Now, you need a better plan. By taking the four questions above and plotting basic answers, you’re well on your way to crafting a fully-fledged communication and engagement strategy. 

Why is this important? Because planning and routine (i.e. consistent execution) equals speed, autonomy, and simplicity.

Once the plan has been set, the streamlining part is supported by your tenant experience platform (and its attached Content Management System – more on this below). With the right tech, your team will be working from a single calendar, and using complementary workflows that take communication pieces easily from drafts to published posts. 

No more time wasted by:

  • Manually compiling mailing lists in your email client

  • Type-re-typing names, addresses, and personalising email body content

  • Sending word documents back and forth between producers, editors, and approvers

  • Deciding how to promote key messages across different platforms (e.g. Slack, WhatsApp, Google Chat, Telegram) in the absence of a unified platform

  • Manually tracking and reporting on whatever minimal user data you can scrape from your disparate platforms

  • Juggling multiple email clients and CRM solutions

“With Equiem’s Remote platform, we have been fortunate to have the ability to communicate with all of our tenants, on or off-property - which has been a godsend during these uncertain times. And this is just the start, as we are planning to utilize its impressive capabilities in communicating our return to work plans, smoothing the transition, welcoming our tenants back to their buildings. It’s clear that Remote has allowed us to serve and support our tenants at the highest level.”

Jimmy Parker
Director of Culture Initiative
Stockdale Capital Partners, LLC

2. Build brand equity
Let’s borrow a term from Google and the world of SEO: EAT (or Expertise, Authority, Trust). Google ranks websites based on their ability to satisfy these three qualities. The main method for doing so is content. Content is a powerful vehicle, and its fuel is clear value.

According to marketing powerhouse Hubspot, creating engaging content that is properly targeted to your tenant audience is one of the best ways to cultivate customer loyalty. “All the people who raved about your content and associated all those great feelings to your brand,” Hubspot writes, “are very likely to become brand advocates.” 

How do you create ‘valuable’ content posts and engagement initiatives? It begins with basic research on your tenant community (more on this below). Find out not just what they want, but how you can solve their problems. 

A mere office building provides space and amenity, but a trusted brand empowers the individual and improves their working life. This sounds obvious, but many are the brands that discuss only what they care about, or what they think customers care about. 

For instance, an owner’s brand and content strategy might advance its preference to have office occupancy back at pre-COVID levels. Its content might then ignore the prospect of hybrid working, because it is fundamentally at odds with its brand identity. But if the owner’s tenants are leaning toward hybrid working arrangements, the content will not resonate. Owner and tenant do not share a fundamental philosophy. The danger of this situation is obvious.

Here are a few specific examples of how you might show value to customers through the provision of targeted content:

3. Create a better user experience
Consider two possible onboarding journeys.

Journey A is the traditional journey.
At the beginning of a lease, you meet with a tenant representative and hand them a physical onboarding package (containing the tenant handbook, among other key materials). You make a plan for a follow-up chat, shake hands, and part ways. After this initial period, if needed, they must call or email you to discuss any issues they have with their office, or any questions they have about the materials you have provided.Ultimately, any interaction requires a significant investment of time and effort from both parties – and delays are an avoidable side effect.

Journey B is what we like to call the next-generation welcome.
At the beginning of a lease, you meet with the tenant representative, just like in Journey A. But instead of tossing an old-school glossy folder in their lap, you show off your tenant experience platform on a big projector screen.

You say: “We’re so excited to have you on board. To make the most of your experience here, we’ve housed all your essential onboarding materials in a special section of your platform. You can search, easily navigate the content categories, and reach out directly to us within moments. That’s not all: We’ve set up a dedicated campaign exclusively for your company – it includes free coffee vouchers, an onboarding competition, and a few other goodies. Have fun!”

It is clear to see which onboarding journey will generate a more favourable first impression of your brand. From there, tenants are easily made into advocates. They see that the tangible quality of your office – the luxurious appointments, the stunning architecture – is congruent with its online equivalent. A community as welcoming as this is difficult to leave.

4. Optimise office occupancy
It is almost certain: Hybrid working, in some form or another, is here to stay. General consensus suggests that global office workers currently prefer a ‘two day on, three day off’ model. On the surface, this means that office occupancy will likely encounter a new ceiling, and that needs for space will dramatically shift. 

But maybe not. Consider new research conducted by Leesman, a firm that benchmarks worldwide employee experience, and ranks workplaces on a scale known as the Leesman Index (Lmi). A workplace Lmi is determined by the quality and prevalence of several features: Amenities, services, productivity, and senses of pride and community. The global benchmark compiles responses from 839,688 employees and 5,603 workplaces in 103 countries. We might safely say, based on this sample size, that the findings are reliable.

Here’s what they’ve recently discovered: Workplaces with the highest Lmi scores (known as Leesman+ workplaces) make their employees want to work more days per week in-office. In the chart shown below (credit to Leesman and Agile Work), you can see the following:

As you can see, top-tier workplaces have the best chance of courting employees and retaining tenants. It is true that individual companies share part of the responsibility of optimising the in-office experience, but the owners who can capitalise on these sentiments will thrive in the new hybrid-working world.

Because good communication is inextricable from good customer service, it follows that you cannot hope to attain a high Lmi for your assets without a well-conceived and executed communications strategy. By creating valuable and consistent content and engagement, you foster community, and weave a crucial human element through your technological ecosystem.

5. Capture data to better understand your tenants
The benefits of contextualised data are so numerous that they deserve their own volume (you can download our CRE Landlord’s Guide to Tenant App Analytics here). 

Suffice it to say this: With a tenant experience platform, you can conduct incentivised large-scale surveys, collect daily polling data, track usage and ask for individual opinions, and more. All of these activities are facilitated by content, and set by your communications strategy. Your strategy (and its objectives) dictates the frequency at which you poll your tenants, and the kinds of questions you ask them.

All of these data points give owners and property managers the ability to predict trends and react to changes within their assets. Here’s just one example: Let’s say you discover, by analysing the readership of the content you post, that your tenants prefer stories on ESG or sustainability more than any other theme. Based on this, you can funnel the efforts of your team to produce more of that content. 

Why stop there? By cross-referencing readership with the behaviours of a tenancy that will soon be up for renewal, you can equip leasing teams with the insights they need to build a tailored renewal strategy. You can go to that tenant and point to active measures which demonstrate you care about what is important to them. You have something tangible to show for your efforts in building long-term relationships.

This section will assume you operate a small building management team, without a sizable marketing or content production appendage. Fortunately, this minimum viable output approach will help you to easily scale if you have a large, well-equipped team (or if your team grows at some point in future).

For the purposes of this set-up guide, let’s call your new communications offshoot the ‘Comms A-Team’. 

1. Select your final approver
In order to produce content quickly and at scale, it’s important that your Comms A-Team is made up only of essential team members. Many content teams are top-heavy with final approvers, and this structure inevitably results in bottlenecks and inefficiencies. Your Comms A-Team need not necessarily include high-level executives who are not involved with the day-to-day operations of your asset. You will need their buy-in, of course, when it comes to overarching planning, but they will need to trust that your Comms A-Team can get the work done on the ground.

Select one final approver (or two, at most). This team member will be responsible for signing off on the communications strategy, briefing content producers, and giving final approval to big comms campaigns. They should not be involved in content production duties unless absolutely necessary.

2. Appoint your content producer
It may be fantastical to suggest your building management team should have its own in-house dedicated content producer. If this is not feasible, look next to your marketing or customer success representatives. Failing that, you might enlist an affordable freelancer or agency ringer.
The amount of producers you need will depend on the volume of communications you intend to produce. In our experience supporting building management teams, the basic rule of thumb is this: One makeshift producer can reasonably produce one to two pieces of original content per week, of about 500 words each, assuming the plan from which they work has been adequately set. Therefore, for most building management teams, the work of one makeshift producer (say a marketing coordinator or customer success manager) will be more than enough to bring your communications strategy to life. As we’ll discuss later on in this guide, the goal is not high output but consistency and quality.

3. Enlist a graphic designer
It’s pretty common for a marketing coordinator or manager to have decent graphic design skills. You don’t need a Photoshop expert to create good communications – only someone with an eye for imagery, who can effectively use basic (and free) image alteration tools like Canva. Every piece of well-written content deserves a good image to increase its appeal to window shoppers. A subscription to a stock image service (like Getty) is ideal, but for those without the budget, free stock image sites like Unsplash have fantastic libraries.

4. Set, if possible, an editor
Ideally, your chosen content producer should work as part of a duo with an editor. The editor is responsible for reading, cutting, refining, and proofreading the work of the producer. Generally speaking, content producers or marketing professionals can serve as decent editors. The most important tasks are correcting errors of spelling and grammar, and ensuring the content fulfils the objectives specified in the communications strategy. 

If, due to resources, you cannot justify an editor and producer, your final approver can perform the role of editor. After all, part of the responsibilities of the final approver is to find errors and strategic inconsistencies before giving assent to publication. In any case, the way in which the editing role is performed is less important than ensuring that it is performed, with each piece of content. Always have another pair of objective eyes looking over work.

5. Configure your team production schedule
As said above, consistency is key when it comes to production output. To ensure content progresses efficiently from draft to final proof to publication, your Comms A-Team needs to know when work needs to be completed, who needs to edit it, approve it, publish it, and analyse it. 

We recommend the following configuration. In section five, we’ll examine in greater depth how to create a weekly content calendar populated with deadlines and responsibilities.

So you have created your Comms A-Team and agreed, at least in part, on the types of communications you would like to share with your tenant community. You have a tenant experience platform – the end-user-facing publication outlet – but you need a back-end system to handle the production and publishing of that content.

When it comes to tenant experience technology providers, not all communication solutions are created equal. A CMS is a complex tool with various functions, and you need to select the CMS best suited to your team size, operational method, and objectives.

At Equiem, we have Iris, the most advanced and feature-rich CMS in the tenant experience market. Because we designed it for building management teams, it caters to the working relationships shared between property managers, operations managers, marketing and customer success managers. Different team members can easily create, edit, and proof content within the same system, at the same time. Your Comms A-Team can easily assign posts and tasks to one another by way of automated status updates. If you’re interested in learning more about Iris and its many capabilities, check out this discovery video here.

We know the Content Management game – here are some of our recommendations for the features you need to run a successful communications strategy.

1. One-click content syndication
Let’s say you only have one asset. All of your creation efforts will of course be dedicated to that one asset, and your CMS will service a single domain. But what if you have multiple assets? Two, three, five, 10, 20?

A syndication feature allows you to publish content posts, or groups of content, to multiple assets at the same time, without manual duplication. Here’s an example: You might be holding a portfolio-wide campaign at Christmastime, featuring identical activations run simultaneously at all sites in your portfolio. With an inferior CMS, you will need to manually copy the content and assign it to each site. With one-click syndication, you need only create a single post. Now you have instant promotion, portfolio-wide. Now you can focus on continued production to encourage further tenant uptake in the event.

2. Support for multiple workflows
The duties and behaviours of a content producer are different to those of an editor, and different again to those of a final approver. Each user should have their own workflow within the CMS, with an interface tailored to their most commonly performed actions. 

For instance, content producers should be easily able to assign editors to content – and, in doing so, cue an automated notification to the editor that the produced draft is ready for review. The editor, then, should be able to annotate that content with amendments, and directions for improvement. It is important for both team members to accurately track the status of a post, and the version with which they are interacting, in real-time. A poor CMS will not track post version histories, and will force editors and content producers to work on the same file from separate sides of an invisible digital wall. This lack of visibility causes issues. Think of your experiences with Google Docs: if you could not review the history of changes to a document, and someone deleted something, what could you do except start again, from scratch?

3. Omnichannel content promotion
‘Omnichannel’, in the context of tenant experience technology, refers to the different mechanisms you can use to promote content to your tenant community. Your tenant app is one channel. Email newsletters are another. Most CMS solutions offer these two. But you deserve more than two channels. Your communications deserve to be spread far and read widely.

At minimum, a good CMS will offer promotion via platform, email, SMS, and push notifications. Four different touch points that can be used to reach your tenants, initiate dialogues, gather feedback, and provide value. More on this below.

4. Support for multimedia content
Content should be beautiful and engaging, both in the way it is written and the way it is presented. But if the communications you post on your tenant experience platform are made up of text walls and simple stock images, you cannot hope to achieve maximal levels of engagement. Sometimes you need audio, video, and supplementary files.

Therefore, your ideal CMS should offer the ability to embed audio and video streams. YouTube, Vimeo, Soundcloud, you name it – these players are coded to fit into most platforms, and they should fit into yours. Same goes for downloadable files: Perhaps your GRESB certification exists in pdf format. Wouldn’t it be nice to supplement an article on your commitment to GRESB by attaching that pdf, so it can be easily downloaded and viewed?

5. Segmentation or personalisation capabilities
A generic, one-size-fits-all communications strategy will not produce the best rates of interaction from your tenant community. Proper personalisation is the soul of customer service, and a segmentation feature enables you to deliver personalised communications to your customers.

The right CMS will enable you to segment your audiences in a virtually endless number of ways. For one example, you could create content exclusively for tenants of a particular floor, or building, or area. This is particularly useful for emergency notifications. 

For another example, you could create interest groups within your tenant community and tailor content posts and engagement articles to those groups. Perhaps your asset is home to a large number of bike commuters, or bakers, or die-hard video gamers. With the right CMS, you can find them, group them, and offer them personalised value. There are few better ways to create long-term relationships, and ensure the achievement of your engagement objectives.

We have plenty more tips for choosing the right CMS for your tenant experience platform. If you need help finding your ideal solution, reach out today.

“Having the people walking into our buildings feel safe is key for us. The Equiem platform helps tremendously, as it provides a key channel for communication and transparency. We’re able to circulate key information to all tenants – such as re-entry guidelines and security updates; send notifications; display air quality and density information directly on their phones. All of this contributes to creating a feeling of safety and security.”

Chris Rising
Co-founder and CEO
Rising Realty Partners

This section can be used as a strategy template document. By filling out each section with all the information you have available, you will end up with a solid plan you can put into place today. We can help you with the process of devising a strategy, too.

1. Research
First, you need to know your audience. At the most fundamental level, your audience and your entire tenant community are one in the same. 

Your ultimate goal is to identify multiple audiences for your communications. Why? Because each tenant is different. They each want different things, have different interests, prefer different services and amenities, and read different types of content. Whereas a ‘FREE ICE CREAM’ event is likely to appeal to the majority of individuals in your tenant community, a ‘free bike servicing’ event will court only a subset of individuals (i.e. those that cycle to work). These are two different audiences, even though one is technically a part of the other.

When starting out, however, it is best to go broad spectrum. First, examine the demographics particular to your asset. The information therein will help you to answer the following questions, at a minimum:

  • What is the age and gender mix of my tenant community?

  • What is the industry mix (i.e. what are the most common industry types?)

  • What is the role/seniority mix?

For example:

Once you have uncovered answers to these primary questions, you can start to build out your communications plan. But let’s say you don’t have a good picture, either partial or complete, of your asset demographics. Using polls and surveys (either run through your tenant experience platform or disseminated manually through tenant representatives), you can ask your audience directly about its preferences. 

2. Set the objectives of your communications plan
Earlier in this guide, we laid out some valuable core objectives that you may want to pursue for your own assets. Whatever your objectives, it is important that they are specific, measurable, and attached to specific time frames. To give you an idea of how this might take shape, here are some basic objectives and their associated metrics:

When starting out, remember that you don’t need to go overboard with objectives. Ensure also that you have the means to take frequent and accurate measurements – a single, robust analytics platform should supply you with everything you need to track your performance against objectives.

3. Decide upon your content types and themes
Your research should provide, at the very least, a jumping-off point for content types and themes. At this point, you should start by setting a framework for your content verticals. Here’s what that might look like:

In this case, you would have four content verticals:

From there, you can expand on your verticals by adding content themes. The themes you choose will dictate the topics you cover, the conversations you have with tenants, and the overall narrative of your community and brand. Designating themes is also exclusionary – it dictates what you will not cover, what you will not discuss, and what is not reflective of your community and brand. For example:

Once properly defined as above, you can transform your content verticals and themes into a fully-fledged content library.

4. Set up your content library
Executing a communications plan obviously requires ongoing content production, but you can streamline the process of creating and publishing content with a library. Some articles are topical, and apply only to a given day or week or month, but others are ‘evergreen’, meaning that they can be created once and reused whenever needed. Building information posts are a good example of evergreen content. Even ‘unexpected’ updates, though partially unexpected, can be templated. For instance, you never know when an elevator is going to break down, but you can be sure it will happen at some point. Best to have your notification ready for that eventuality.

Your content library is the storehouse for your evergreen content. Our CMS, Iris, comes with an inbuilt library, allowing you to store a virtually endless number of content templates and archived posts. You can even categorise these posts and assign them to specific team members. This makes the maintenance of your content templates quick and easy.

What’s the alternative to a good CMS? You can use organisational tools such as Monday, Asana, or Trello to host your content library. Otherwise, a good old-fashioned excel spreadsheet will do the trick. To begin with, you need only allow for the following columns:

It may be time consuming at first to set your content library up, but it will streamline your content production and publication process considerably over the long term. 

5. Set your ideal publishing schedule
As said in section three, your publishing schedule will be determined by the volume of content your team can reasonably produce. Generally speaking, a makeshift producer can create one to two pieces of original content per week, of about 500 words each, assuming the plan from which they work has been adequately set. Of course, you have now set up your objectives, your content verticals, and your themes – so your nominated producer should be ready to go.

A publishing schedule is a weekly guideline for production, and not the final calendar that will guide you day-to-day. We’ll use the publishing schedule to create our final calendar in step seven.

Here is what a sample schedule might look like for you, using the parameters we’ve set above. It assumes that one producer is creating two pieces of content per week.

It’s important to note that when it comes to a communications plan, quality is the ultimate goal. One good piece of communication per week, of any type, is better than five bad pieces. Consider also that more content means more promotion, which means bulky newsletters. 

It’s a truism of content marketing that more time is spent producing content than promoting it, and ensuring it is read. So err on the side of promotion. Make sure you’re putting your beautiful, compelling content in the hands of as many users as possible. 

6. Secure and employ promotional mechanisms
The best way to make sure your content is read by as many users as possible is through the use of promotional mechanisms. Your tenant experience platform solution may only offer a newsletter email function – ours is omnichannel, which means you have many different mechanisms through which to promote your content and get tenants to your platform. You can use one, two, or any combination of channels – and all of them are managed using Iris.

Consider how you’d like to promote your weekly and monthly communications. Here are some examples:

To begin with, we recommend a weekly email newsletter. It is a great way to keep your tenant community abreast of the latest news, updates, and promotions – and it is also a key driver of traffic to your platform.

Once you’ve decided which promotional mechanisms you will use, you may need (where they involve manual configuration, such as newsletters) to factor them into your publishing schedule and content calendar.

This brings us to the final step, and you free content calendar template.

7. Bring it all together in your content calendar
All of your preparation has led to this point – your objectives, verticals, and themes can all now be logged in a simple, easy-to-follow content calendar. This calendar is the guiding document for your Comms A-Team. As with your content library, it can be housed in a spreadsheet or some other organisational tool – but if you’re using Equiem tech, you can manage your content calendar within Iris.

This is just the beginning – now that you’ve figured out your basic communications plan, you can start to experiment and even enhance your week-to-week strategies. For instance, why not devise two-week mini-campaigns, focussing on specific topics (like ‘return to office’ or Christmas)? 

Once you have set up your plan, the world of better tenant communication is yours.

Access your free template here (please remember to make a copy).
DOWNLOAD FREE TEMPLATE HERE

In step two of the last section of this guide, we laid out some metrics that, if properly and regularly tracked, will help you to both measure the success of your communications plan and prescribe iterative improvements. Here they are again:

  • Unique content readership of 30% per month

  • MAU (Monthly Active User) rate of 30%

  • 300 post likes per month

  • 500 comments per month

  • 300 RSVPs per month

  • NPS score of 20

  • 60% uptake of customer satisfaction survey

Your own metrics will change based on the objectives you set. Whatever they turn out to be, you will need a platform to track them. Simply put, you need a well-integrated analytics product.

Your analytics platform should plug into all of the systems you use in conjunction with your tenant experience platform. That way, you’re capturing all possible user actions and touch points. Equiem’s own Analytics Dashboards product does this very thing – it captures millions of data points across all of your Equiem systems to produce helpful insights across 11 categories, including ‘content’, ‘events’, ‘newsletters’, and ‘services and revenue’.

The free template below will help to get you started in measuring the performance of your communications strategy. But it is by no means exhaustive – if you want to truly understand the habits, sentiments, wants and needs of your tenants, you need a fully-fledged Analytics platform.

You might have grand ambitions for a communications strategy, but you might not have the budget or a team set up to do so. No problem – use our Engage Marketplace. The Marketplace offers you a sprawling content library comprising templates designed to be customised quickly to your assets. Template categories include ‘Event’, ‘Amenity’, ‘Charity’, ‘Onboard’, and more.

The Marketplace also includes five Equiem feeds, which are published and handled end-to-end by Equiem’s in-house team:

  • Contests – One unique community building competition run weekly including prize procurement, notifications, and winner announcements.

  • Editorial – Two articles published weekly and optimized by category to inspire, entertain, and inform your tenants.

  • Local – A comprehensive feed of local events leveraging AI to surface the most popular events.

  • Wellbeing – Daily live workouts and meditations to be streamed in your fitness center or at home.

  • Virtual – One live-streamed activation per week (e.g. trivia night, mixology class) to build community and delight tenants as they work from home.

Our Engage content library supports landlords and building management teams at all stages of the tenant engagement process. We have templates for launching a site, customer onboarding, everyday customer engagement, promoting services and amenities, and more. Within minutes, templates can be copied, tailored to a site, and published to tenants. Our systems, and templates, are purpose-built to be used quickly, without the need for extensive team training and refresher workshops.

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