So, what’s an impression?
I’m glad you asked! An impression is a record that somebody has viewed a piece of content somewhere in the Portal.
That sounds a lot like Google Analytics.
Yes, but there is a key difference. Google Analytics can report on visitor sessions, and total pageviews, but Google cannot report on the context in which your content was seen.
Each post on the Portal can appear in many different contexts - not only as a full post on its own page, but also as a teaser on the listing page or featured item on the homepage. In our new Impressions Reporting we can show you the number times your content was viewed as a featured item. You can see if it reached a wide audience when it appeared in the activity feed on the home page. You’ll even be able to observe the data showing a spike in direct traffic whenever the post gets featured in a Portal email like Digest or Notify.
All of this means you can now see how promoting content in different ways via Portal leads to more people reading it - helping familiarise you with the Portal and its users so you can better engage them.
It is awesome. It might really change how you see your content. Don’t worry though, your existing Google Analytics reports are not going anywhere. You can continue to automatically push analytics data to your Google account from the Portal. If you’re not doing this already, you should definitely contact our support to set it up.
So can I also see how many likes I’m getting over time?
Impressions Reporting represents only the first of many planned inline reports. We are working hard to place key information at your fingertips, making sure you can swiftly act on your findings. This is just a taste of things to come! At the moment it’s just news and events posts, and just impressions - but will soon include various measures of engagement success - likes, RSVPs, shares… everything!
OK, so what if I want to see whether or not the impression stats change when I feature my articles every second Tuesday of the month?
We made a conscious decision to limit viewing data from the last two weeks, as that’s what we found to be the most relevant time-frame for our users. This type of reporting is excellent and really important, but at the moment this feature isn’t quite the right tool for it. Maybe one of our in-house data analysts can help you - please get in touch with our support team!
Building a beautiful, usable and useful reporting interface is a balancing act between flexibility and complexity - and we know that complexity is the enemy of usability. Ultimately, all our testing and experiences showed us that an inline report needed to show key information quickly and simply.
With that in mind we limited our interface to new, key information. We tested with real users and simplified everything that caused confusion.
I love it - but sometimes I just want to log on and read the news!
We know that these changes are going to make pages look different, so we have added a button to instantly hide all the “extra stuff” when you don’t need it, or when you want to get a sense of how your readers see your content. This allows you to have the best of both worlds - you can engage, or be engaged, it’s up to you!
So what additional training will I need to use this tool?
None! We often encounter analytics tools that are as configurable as they are complicated - “power dashboards” that tend to alienate time-poor and less technically-minded users. We are passionate about making a Portal that works for everyone.
All our new inline reports are designed to be as simple as possible, to be used by anyone. Because knowledge is power - so let’s power up!
You can find out more information about the Tenant Portal technology here.
Thank you! Please check your email to confirm.
Something's not right - please try again.
An exploration of why building managers should be garnering data about their building community if they want to please their current (and attractive prospective) tenants: including what you could learn from this data, and how to capture it with innovative technology and communication strategies.
Exploring the evolution of co-working in the 21st century, and how Equiem can help enable co-working through online skillshare, networking and transforming empty rooms into truly collaborative co-working spaces in your building.
Salta Properties’ business precinct in Melbourne’s Mulgrave, Nexus Corporate, will offer property management platform Equiem to its tenants, making it the first ever business precinct in Australia to adopt the software.
Investa Office Management (‘Investa’) has partnered with Proptech specialist Equiem to deliver a tenant engagement program nationally, expanding its role as an office manager and paving the way for a more connected and convenient workplace for the thousands who work in Investa buildings.
We’re delighted to present the newest addition to Equiem’s family, Natalie Clark! As Senior Platform Performance Manager, Natalie ensures our customers are satisfied with their experience in their buildings, which suit their workplace environment along with offer a sense of community to improve work/life balance.
Equiem now has a 10-desk private office in the newly opened WeWork 5 Martin Place, one of the only two WeWork locations so far in Australia. WeWork, a “platform for creators”, provides beautiful, collaborative workspaces with a big focus on fostering an active community - making it a perfect new home for our Sydney team.
For Equiem, fostering a diverse environment was never about being a ‘good corporate citizen.’ It was about gathering together the brightest, best and most passionate regardless of gender, sexual orientation or nationality.
Having a vibrant, engaged community in your building is important, as engaged tenants are more likely to stay and recommend your building to others. Building a community, however, doesn’t happen overnight. Learn the fundamental steps to engaging tenants in our guide.
All around the globe, technology is becoming more than just a tool that connects people - it's adding new levels of convenience and amenity to people's lives. It's more than just a network - it's a service provider. The big companies are finally catching up to the idea that the…
In 2014 we published over 4000 news posts and 6000 event posts. We also sent out over 680 newsletters. If content is king, going from three Equiem Portals to 20 in less than a year truly ended up in an epic Game of Thrones-like bloody battle. But, as in all…
As a company, Equiem provides various services - we activate buildings with an expert team of content creators and editors; we source retailers and manage the Portal Store; we work with our clients to help them help us shape our product and use our services; we run around telling people…
Bringing health and wellness into the workplace At Equiem Engage, what drives us is enriching the lives of tenants, solving their problems; being useful. We treat it as a privilege to be able to engage directly with thousands of these hard-working people every day.