Vitasoy wanted to launch their new product line of Australian grown and made almond and soy milks to a corporate audience, using off- and online channels.
We proposed key commercial sites across Melbourne, Sydney and Brisbane, and liaised with building management teams to host a virtual reality activation, allowing our customers to ‘soar over the almond fields of South Australia’, while sampling the delicious product. Entire tenancies were to be surprised with flash drops of samples, and EDMs would encourage tenants to leave their desks and visit the lobby.
Four buildings in Sydney, three in Melbourne and two in Brisbane hosted the roving VR activation, with thousands of tenants nationally experiencing Vitasoy’s new product in their office lobbies. Over 25,000 units were dispersed.
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