Let us amplify your brand.

Promote your products and services to a vast and exclusive customer base of premium commercial real estate tenants.

GET IN TOUCHHow it works
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WHAT IS EQUIEM AMPLIFY

Equiem Amplify is our experiential marketing platform, allowing you to promote your brand and products across premium Australian commercial buildings

Launch marketing events and activations into the lobbies and flexible spaces.

Access an audience of over 200,000 highly-engaged high-net-worth corporate workers, across 8,900 companies

Align yourself with the building to become part of a strong and trusted community.

Run complete branded campaigns – Equiem-produced digital content, onsite activations, experiential marketing and direct selling.

Access integrated touch points to communicate your brand messages, events and products via our various communication platforms.

CASE STUDY

Amplifying Vitasoy

From October to December 2018 we worked with oOh! Edge to execute a national promotional campaign for Vitasoy’s new almond milk product line. Together, Equiem and oOh Edge reached 20,400 people, delighting customers and providing invaluable awareness for Vitasoy.

RESULTS
The Brief

Vitasoy wanted to launch their new product line of Australian grown and made almond and soy milks to a corporate audience, using off- and online channels.

Our Solution

We proposed key commercial sites across Melbourne, Sydney and Brisbane, and liaised with building management teams to host a virtual reality activation, allowing our customers to ‘soar over the almond fields of South Australia’, while sampling the delicious product. Entire tenancies were to be surprised with flash drops of samples, and EDMs would encourage tenants to leave their desks and visit the lobby.

Results

Four buildings in Sydney, three in Melbourne and two in Brisbane hosted the roving VR activation, with thousands of tenants nationally experiencing Vitasoy’s new product in their office lobbies. Over 25,000 units were dispersed.

OUR AUDIENCE

Our Audience

Access an audience that consists of Australia's corporate elite

135+

Premier office buildings across Australia

137,000+

Users

8,900+

Companies

36%

of our users log into their portal at least once a month

50%

of ASX-listed companies are on our database

93%

of our users subscribe to EDMs

45%

of the workers in our buildings are registered to our platform

Over 650K

page views a month across Australia

OUR AUDIENCE

Our 135,000+ active users hail from 8,900+ companies

Employees across Australia's major companies use our platform and consume our content

CASE STUDY

Amplifying the Cake, Bake & Sweets Show

Throughout September and October 2018 we worked with promoters to execute a campaign for a popular annual baking convention based in Melbourne and Sydney. Together, Equiem and the Cake, Bake & Sweets Show organisers reached [20,400 people], delighting customers and driving ticket sales.

BEST-IN-CLASS
The Brief

We were tasked to promote a popular annual baking convention to a corporate audience in Melbourne, delighting customers and driving ticket sales.

Solution

We devised a two-month campaign incorporating a 2-for-1 ticket offer and buzz-building giveaways across key commercial sites from our portfolio with the appropriate tenant mix. Our specialists crafted bespoke content and syndicated it across platforms in NSW and VIC.

The Results

The Cake, Bake and Sweets Show received unprecedented exposure to our corporate audience, with a no-stone-unturned communications strategy incorporating all audience touchpoints – EDMs, lift screens, Concierge and beyond. The campaign returned 700 post comment interactions, 6,000 content views, and 100 tickets purchased under the 2-for-1 offer.

EQUIEM CONTENT TOOLKIT

Our media products

Experiential activations

Engage our customers with your brand via a lobby or building pop-up installation. Entice them with samples, giveaways and interactive experiences.

Sponsored content campaigns

Maximise the use of our digital media channels and showcase your brand to our targeted audience.

360° brand immersion

Immerse our community into your brand with a comprehensive engagement experience.

Marketplace

Join us in a long-term partnership, and offer your ongoing services via our exclusive Portal. We’re looking for goods and services which can benefit our corporate audience.

Get started

Ready to Amplify your brand?

Welcome your brands into the lobbies and spaces of premium, A-grade office towers across Australia.

GET IN TOUCH
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